AI Search Innovation

Stay competitive in the AI Era

Your audience isn’t just using Google. They’re asking ChatGPT, Claude, and Perplexity for recommendations and reading Gemini’s AI Overviews. We address the concrete technical barriers that prevent AI systems from accessing and referencing your website, products, and brand. Through hands-on engineering, we ensure you regain control over how your brand is interpreted and represented in AI-generated summaries
Here's how we do it:

1

Identify Hidden Content

We identify web elements that prevent machines from accessing or interpreting their content, including:

  • JavaScript-rendered product descriptions and specifications
  • Lazy-loaded sections
  • Hidden content in FAQs, accordions, and modal popups
Impact

AI tools miss critical content, resulting in incomplete or inaccurate recommendations about your business.

2

Analyse & Plan Solutions

We deliver a tailored implementation plan aligned with your CMS architecture and operational preferences, including the option to intentionally restrict specific content from AI access or interpretation.

  • Implement server-side rendering (SSR)
  • Add structured data markup
  • Configure prerendering for dynamic web components
Impact

Without redesigning your website, we ensure it is technically ready for LLM-based discovery.

3

Deliver & Implement

You receive a detailed report with exact steps. We can implement it, or your team can easily follow the guides.

  • Comprehensive audit report with actionable recommendations
  • Step-by-step implementation guide for your developers & marketers
  • Optional: We handle the complete implementation for you
Impact

Your brand is accurately represented across AI-generated search results.

AI Optimization Report Preview
AI-Search Ready
Analysis to Implementation

Struggling with AI Visibility Issues?

These are the most common problems we solve for businesses like yours:

ChatGPT is not showing my company, even when I ask about it
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AI systems often can’t read/access and reference your website due to hidden or dynamic content: like this very accordion, which required a click to unfold. AI is unable to simulate a user and do that. We identify these and more barriers and adjust your site’s architecture and content so AI crawlers can reliably find, understand, and cite your company. Without changing your website's design

Gemini is not referencing my products right and hallucinating
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Hallucinations occur when your product information is inacccessible to machines (partially or whole), or proper semantic markup. Porduct pages are often very dynamic: containing filters, dropdowns and similar - which LLM-driven search is not able to parse and 'learn' from. We implement schema structured data, or rendering specific for improved accessibility, and optimise content hierarchies to eliminate AI confusion and ensure accurate citations.

Claude says 'failed to fetch' my website when asked about my brand
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Fetch failures usually indicate technical barriers like aggressive bot blocking, poor robots.txt or server-side access configuration, or JavaScript-heavy rendering that prevents AI access. We audit and fix these technical issues to ensure AI crawlability.

Deep Experience With Leading AI Platforms
Expert Support

Let's fix it

Websites have elements that are inaccessible to 'machines' - for example, content hidden behind user interactions like inside accordions (on the left). This can lock critical information away from AI-driven search. As a result, when someone asks about your brand, AI may fail to retrieve the right information, generate inaccurate answers, or omit your website entirely in favor of competitors. Our AI optimisation work ensures you control what AI systems can understand and reference from your site.
Email us directly at [email protected] or:

Engineered for Maximum AI Visibility

Confidential
& Secure Handling
Fast, Reliable
Execution
Competitive
Edge Maintained

Committed to Quality

100%
Audit-to-Implementation Coverage
800+
Websites Analysed
60%+
Average Increase in AI-Citable Brand Content
Many modern web frameworks prioritise client-side rendering and interactivity, but introduce accessibility gaps for search engines and AI systems. Our experience shows these gaps frequently prevent AI from accessing critical on-page content. We built our approach to fix this, giving clients control over what AI can retrieve and reference - including content they have already invested in, such as FAQs and product pages. Our focus is proactive optimisation, working with you to ensure AI visibility aligns with your commercial goals.
Joseph Baldry
Infrastructure & Support Lead

Ask Joe a question

How Does It Work

Take Control of How AI Interprets Your Website

1

Alignment Call

Align goals and priorities to your business logic, website, set up and existing strategies.

2

Inspection & Optimisation Planning

Analyse your site and map actionable fixes tailored to your website and context

3

Deliver Insights & Action Packs

Clear, ready-to-use guidance. Provide reports, developer and marketer packs, plus walkthroughs so your team knows exactly what to do.

4

Flexible Implementation Support

We help make it happen. Implement solutions ourselves, support your team, or hand over for in-house execution, your choice.

AI Search Audit Report
AI Search Audit Report Preview

What You Get

Audit Against AI Search

Comprehensive analysis of how AI systems perceive and rank your website

Implementation Plan

Step-by-step roadmap tailored to your business goals and priorities

Packs for Marketers & Developers

Ready-to-use resources for both technical and marketing teams

Flexible Support (Optional)

Ongoing guidance and assistance when you need it

Why Standard SEO Tools Fall Short for AI Search Visibility

We built proprietary systems & technology specifically to simulate AI-driven discovery and citation behavior, and we operate them as a managed optimisation service. Below is a comparison based purely on features and capabilities.

Feature ilumi AI Search Optimisation Screaming Frog SEMrush Ahrefs Rankscale (new AEO tool)
AI Search specific visibility Check (JS, shadow DOM, iframes, etc...)
Hidden content detection (click-to-Reveal, lazy load)
Schema & Structured Data Audit
~ ~
Mapping and surfacing hidden content
Inspection technology simulating AI driven search
Expert review and guidance, tailored deliverables

Frequently Asked Questions

What exactly is the AI Search Optimisation?

AI Search Optimisation is a tailored approach that ensures your website is fully visible and understood by AI-driven search tools and engines. We identify hidden or hard-to-read content (JavaScript, click-to-reveal sections, text in images, etc.) and provide clear guidance on what to surface, improve, or optimise, so your site performs at its best for both AI driven search and your visitors.

Are the insights generated by AI or experts?

Nothing in our AI Search Optimisation process is generated by AI. Our proprietary technology uses advanced scripts and algorithms to simulate how modern AI Search platforms like chatGPT, Perplexity and Gemini read and process your website. It identifies hidden content, technical issues, and optimisation opportunities with precision.

Beyond the automated part of analysis where we utilise our technology, our expert team reviews every finding. We explain what it means for your site, and provide practical recommendations. This is a full-service optimisation process, not just a report or a set of generic responses. We ensure you can implement improvements confidently and take control over your visibility .

How do I start?

It’s simple: either email us at [email protected] to check current availability, or book a free 15-minute call to walk through how it works and see what the next slots are.

Do I need technical expertise to benefit from AI Search Optimisation?

Not at all. We guide you through every step, tailoring our explanations to your team, marketing or webdevs, and can fully support implementation if you prefer.

Who is this for?

Anyone who wants to stay ahead as search changes. Website owners, creators, business owners, marketers, and agencies can all use it to understand how their content is interpreted by AI search engines and improve their presence

What is the cost?

Pricing depends on your website’s size, setup complexity, and whether you need support with implementation. We provide tailored quotes so you pay only for what’s required. Contact [email protected] for quotes.

I’m just launching my site. Do I still need this?

Yes, it’s actually the best time. Fixing visibility issues early ensures your content is properly picked up by AI search from the start, giving you a stronger foundation before you grow.